3 key ways we make you more money
Conversion Optimization Services
We improve your conversion rate and boost revenue per visitor.
Qualitative and quantitative research, 100% data driven approach, extensive testing using the scientific method.
Our conversion analysts become an extension of your team.
Conversion Optimized Re-Design
Your site is garbage, and there are too many problems to fix. You’ve ‘hit the local maximum’.
We’ll design your new site to achieve high conversions, top usability, and optimal UX from the ground up.
You know your site is leaking money (they all do), but where?
We conduct thorough research and analysis, telling you what’s broken – our best hypotheses for fixing leaks are included, gratis.
Conversion Optimization Services
We don’t like that it’s called “conversion optimization”. Cut your prices in half, and your conversions go up, but your profits plummet. What we’re optimizing at Markitekt is more revenue. It’s about growth.
We will help you increase revenue.
- We identify where your website is leaking money and where the biggest sources of gains hide.
- We create optimized treatments-design, copy & structure improvements, based on the data received.
- We run extensive, iterative tests to figure out which optimized treatments work for your site.
This is what the process usually looks like:
We make sure that everything that needs to be tracked is being tracked properly and that your Google Analytics is set up right*. This is critical for measuring our success.
* – 90% of analytics configurations we come across are broken one way or another
Understand your audience: learn who they are, what they want, why and how they consume through demographic, emotional trigger, habit, and user research.
Understand your current website and business: learn what’s going on, where are the leaks and problem areas, and how people are currently using your site.
Besides speaking with you and learning all we can about your business, the following tasks take place during our research:
Heuristic analysis of your website to identify “areas of interest”
Full data analysis to fully understand what’s going on with your website
Mouse tracking data analysis to track mouse cursor movements, clicks, and scrolling on each of your pages to identify what features get attention and what doesn’t.
User session replay videos to analyze how actual visitors interact with your site
Online customer survey set up with recent first-time buyers to understand who they are, why they buy, and how they buy
On-web and exit surveys set up on key pages in your sales funnel to figure out why people didn’t take action (buy, sign up, etc)
Customer service reps interviews and live chat transcripts analysis
If needed, customer phone interviews
User testing with people who match your ideal customer profile to discover any and all friction points on your current site—and to see what’s working
Competitive analysis to see how you stack up against the competition to understand your prospects’ choices
Sales funnel analysis to analyze all of the functions you use to drive sales (lead magnets, email content, drip email campaigns, advertisement messages, one-time offers) and making suggestions for improvements
Personalization and cart abandonment analysis
By the time we’re done with our data collection, we will have an accurate description of your customer and how they use your website.
Our team of half-crazy analysts identify and map out solutions to each of your site’s problems, based upon the data collected during our research gathering. We create a number of treatments / hypotheses for each key website page.
Since we can’t test everything at once, we rank each hypothesis based upon the importance of the page (how much traffic it gets and the role it plays in the conversion funnel), potential uplift (the number of problems within the page), and ease of implementation (some great ideas would take months to get implemented).
These treatments will eventually be turned into design screens that will be tested against a control (your current site).
We perform proper controlled A/B testing, following the scientific method. We don’t joke around with testing. Our tests are derived from data-backed hypotheses, never called early, and external factors (data pollution, etc) are taken into consideration.
All tests run for a minimum of 1 business cycle, preferably 2-3. We aim for 95% confidence and up. Significant sample size is always in our consideration.
Our testing strategies aim to maximize your traffic and move forward in the conversion process as fast as possible, but we never jeopardize the quality of the data.
Accuracy of the results above all, Confucius said.
Testing is an iterative process. With each test we learn something new about your customers and what keeps them moving forward through your website. With each test and each change we get new data that will be help us further improve our hypotheses.
Each test we conduct feeds into the next test, leading to better results.
Conversion optimization is an on-going process. We employ a research and test-driven approach to obtain the best results for you.
We’ll start with a 3-month conversion boost program
Our minimum commitment period is initial conversion research period (2-4 weeks) followed by three months of testing. We start with thorough qualitative & quantitative research and analysis that provide input into our test hypotheses, and conduct extensive testing over 3 months. In the real world it is extremely rare to achieve breakthrough results with a single test. That’s why you will get the best results from an iterative (rinse, repeat) process where we constantly learn about your audience and your site.
Throughout this period we work closely with, and become an extension of, your team. You will have two dedicated conversion analysts working on your site + their work is triple-checked by our chief conversion architect. We take our work very seriously.
You will never talk to a junior-level employee. Your single point of contact will be one of our principals, so you’re always talking to an expert – no sales people, no project managers.
Our conversion optimization plans are provided via a flat monthly fee. Once the initial 3 months are over, we’ll continue month to month until the law of diminishing returns kicks in.
We can work with companies of all sizes, but our continuous conversion optimization is best matched with established businesses who have:
- monthly revenue higher than $100,000 (or get leads worth as much)
- monthly traffic at least 30,000 unique visits per month, but ideally over 100k/mo
Ideal fit: over $1 million in annual online profits
Tell us about Your business goal
One of our top analysts will personally contact you within 1 business day.
Conversion Optimized Redesign
If you want somebody to fulfill your vision for a new design, there are tons of design shops that can help you. Not us. We don’t design websites based on somebody’s subjective opinion. We follow the money.
You set the goal. We get the results.
Our approach to web design is data-driven. We’ll create designs that are built for high conversions from the get go, but we need the freedom and space to do our job correctly.
If you change everything at once, some functions may get better while other functions may get worse, leaving you with results that cancel each other out. We minimize the risk of this happening by performing a full analysis of your existing site first. Once we learn what’s working, and what’s not, we can keep the good parts and re-think the bad ones.
You’ll get a website that sells because we know what works today. We keep our team on their toes, and everyone is constantly learning. Data from your current site, know-how about people (along with their brains and irrationality), and real world solutions are input into the design process.
If you’re not comfortable with following the data, and would rather go with your “gut feeling” and personal design preferences, we’re not a good fit for you. Our contracts come with a clause: if we disagree about a design element, we have the discretion.
It’s not that we’re arrogant. Running tests and measuring real world use is humbling. Data teaches us that we are not as smart or intuitive as we’d like to think. We learned a long time ago that opinions don’t make money.
Our approach is based on data, in-depth industry knowledge, and extensive research.
We design websites to sell. Before we even bring designers into a project, we have our conversion analysts crunch the numbers, analyze the business, conduct user research, and turn their insights into wireframes. These wireframes determine the layout, structure, and messaging.
Only now do the designers come in and make the site look awesome by coming up with ways to delight the users. Bear in mind, in our case even the designers are trained in conversion optimization. We wouldn’t have it any other way.
Important expectation setting: even the best design is a hypothesis – one that needs to be tested in the real world. We will not promise that the design will instantly make you tons more money. This is just the first step. Now, continuous optimization begins (and we can help).